Life moves in the direction of our deepest attention. When a popular phone app decided to analyze user behavior right after New Year’s celebrations, they sought to answer the question, how long does it take for the average person to break their New Year’s resolution? Answer, February 4th (at least that is the date they came up with).

God gave us the Holy Spirit to fill the gaps in our lives through His love. In his book The Brand Gap, Marty Neumeier presents ways companies seek to protect their brands. He states, “Brands are the little gods of modern life, each ruling a different need, activity, mood, or situation. Yet you're in control.